Key Responsibilities:
1.Keyword Research and Analysis:
- Conduct comprehensive keyword research to identify relevant search terms and phrases with high traffic potential.
- Analyze keyword competitiveness and search intent to prioritize target keywords for optimization.
2.On-Page SEO Optimization:
- Optimize website content, including meta tags, headings, and internal links, to improve organic search rankings.
- Implement best practices for on-page optimization, such as keyword placement, content formatting, and URL structure.
3.Content Strategy and Development:
- Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and addresses user intent.
- Ensure content quality, relevance, and readability while adhering to SEO guidelines and best practices.
4.Technical SEO Audit and Implementation:
- Conduct technical SEO audits to identify and resolve issues affecting crawlability, indexing, and site performance.
- Implement technical SEO recommendations, including site structure optimization, canonicalization, and schema markup.
5.Link Building and Outreach:
- Assist in link building initiatives by identifying opportunities for quality backlinks from authoritative websites.
- Conduct outreach campaigns to build relationships with relevant publishers, bloggers, and influencers for link acquisition.
6.Performance Monitoring and Reporting:
- Monitor website performance using SEO tools such as Google Analytics, Google Search Console, and third-party SEO platforms.
- Analyze key metrics, including organic traffic, keyword rankings, and conversion rates, to measure the effectiveness of SEO efforts.
- Prepare regular reports and presentations to communicate SEO performance insights and recommendations to stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- 3 years of experience in SEO, digital marketing, or web development.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or Ahrefs.