Marketing Specialist - Global Tech Services

About the job

We are looking for a dynamic Marketing Specialist to support the companys Nordics Marketing lead in driving and executing marketing initiatives that align with our Nordic business priorities. This role encompasses a diverse range of marketing tasks and responsibilities including campaign management events webinars content marketing as well as account and dealbased marketing support.

The Marketing Specialist will collaborate closely with the Head of Marketing for the Nordics as well as sales and account teams to develop and implement marketing strategies and tactics that help the Nordic business thrive and succeed. This is a handson highenergy role that requires a selfdriven individual with a strong sense of urgency and speed.

The position is based in India and reports to the Head of Marketing for company in the Nordics. Read more about company at:

Job Responsibilities:

• Collaborate with the Marketing Lead Nordics to execute strategic programs that drive regional goals.
• Design and execute demand generation campaigns and activities.
• Develop and implement ABM/DBM campaigns for large accounts and to support key strategic deals.
• Support organize and execute events seminars roundtables and webinars remotely.
• Manage social media channels including content creation design and copywriting.
• Coordinate and execute copartner marketing activities with strategic business partners
• Create manage and execute the development of tailored customer newsletters.
• Develop highquality content and thought leadership materials in collaboration with regional stakeholders.
• Manage and report on MQL including lead followups.
• Track and analyze marketing activities providing detailed analytics learnings and best practises.
• Oversee web digital channels and social media efforts.
• Create and manage website and landing page content.
• Produce client testimonials including scriptwriting content creation and video production.

Candidate Profile:

• Min 5 years of experience in B2B field marketing ABM & DBM.

Marketing Specialist,campaigns,account-based marketing,deal-based marketing,Marketing Automation,Marketing Communications,Marketing Management,Content Marketing,Event Based Marketing