Marketing and Business Manager (gn) United States based (Eastern/Midwest)

Your mission

• Content Development Own copy and communication tone for successful marketing campaigns in print, digital, and email. Manage and execute the creating, editing, and distribution of content: including emails, and company and product updates. Create engaging and educational content for our blog and targeted inbound campaigns; customer testimonials and case studies; website content and landing pages.
• Email Marketing - Write, create, test, and analyze segmented drip email campaigns for target audiences using Hubspot.
• Sales Enablement - Partner with sales to create internal and external sales materials, including unique campaigns, sales collateral, customer support collateral, landing pages, case studies, jointevents planning, etc. Execute outbound and inbound marketing activities while displaying expertise in advertising, optimization, and content development
• Partner Communication collaborate closely with partners to develop and execute joint annual marketing communication strategy and content plan.
• Design and Creative Strategy Design is in your heart and at the core of your thinking. You have a proven record of delivering designs across different channels and media, user centric design thinking is in your DNA. You strategize your communication and marketing deliverables with a strong design eye.
• Social Media Management - Live the voice of our brand to our customers through contributing content to our global social media accounts, including planning content, improving engagement, and measuring results
• Events efforts - Support team to organize marketing, communication and event logistics. Research strategic events / community building activities that will benefit the Robotics ecosystem.
• Research and Analytics Conduct market research, analyze data and identify customer trends, competitor offerings and demographic data

Your profile

What we re looking for in a dream candidate:

• Creative competencies with an eye for design and branding
• An exceptional writer with excellent oral and written communication skills
• A true self-starter that looks to solve problems
• Resourceful and committed to getting the job done in new and innovative ways
• A sincere desire to help position our brand in the U.S. and to build a company from the ground floor
• Knowledge in B2B marketing, PR and communication
• Willingness to pivot as the role requires and the company scales
• High level of attention to detail and organized
• Experience in Adobe Creative Suite, Canva, email marketing tools, social media channels, and other marketing management tools.
• Personality: you are passionate about robotics and the industrial sectors and are interested in gaining more experience in this field

Major Bonus Points:

• Know how to measure results and communicate the impact of campaigns
• Have managed multiple social media accounts and built a substantial audience with a documented approach for engagement
• Comfortable developing workflows and automated email efforts
• Previous experience as a marketing generalist and comfortable wearing every hat
• Image design for social media, websites, or other collateral using Photoshop or InDesign
• Supported B2B marketing efforts through content creation and strategy
• PPC experience: Google Ads, Facebook Business Manager
• Experience in Project Management
• Has supported the development process for go-to-market marketing strategies
• Has worked in an Executive Assistant position
• SEO experience including content writing and google analytics are a plus
• Proven experience managing successful social media campaigns, and a solid understanding of social marketing including native advertising platforms (Facebook business manager, Google Ads, Video ads, etc.)
• Experience with Inerrable, Salesforce, Hubspot or similar tools including familiarity with A/B testing and lead generation ads
• Video editing, Photography Skills are a plus

Qualifications:

• Education: Master's degree in Communication, Design or Digital Marketing with outstanding results
• 3-5+ years experience in hands on Design work across different media and channels
• 5+ years experience working in Communications and Marketing on agency, startup or corporate.
• Experience and know-how: you are skilled in the use of the Office suite and of main web, social and digital tools
• Strong skills in Adobe Creative Suite, and Canva
• Languages: Strong written and spoken English
• Working Style: you are a fast learner, enjoy multitasking and love team-work
• You have outstanding interpersonal skills and are well-organized
• Demonstrated project/program leadership skills, ability to multi-task efficiently
• Ability to work both autonomously and collaborate effectively in a team,
• Demonstrate a high degree of self-discipline, motivation and professionalism
• Ability to solve problems that may require modifying and adapting standard techniques

Why us?

Make an impact!
Work on an innovative, deep tech product that adds value to the robotics world and to society! Become a crucial part of something new, big and exciting where you can truly make an impact!

Our teams inspire!
Cross-functional communication is key. You'll get to know many of your 140+ colleagues. Collaborate with great people on our international teams who value knowledge sharing and unique ways of doing things!

Be authentic!
Work in a value-driven environment where everything may not be perfect, but we're working on it! Your feedback is sought after and you have a great appreciation for your work!

__Benefits:

• Comprehensive medical, dental and vision coverage
• Life insurance and disability benefits.
• 401k with company matching after 3 months
• 1 day of volunteer time off to help your favorite charity
• Paid parental leave__