Senior Product Manager Acquisition

About dentolo:

We dont just offer insurance. We create solutions tailored to needs. Founded in 2015 dentolo builds and operates holistic insurance solutions radically centered around you. We believe in offering a solution for everyones individual needs so that they and their loved ones can be more carefree. Our solutions are built through conversations with our customers teams and market specialists. We call this our expert insurance approach. Today every fourth new online customer in Germany chooses us as their partner for dental and pet health insurance. Our first two brands dentolo and petolo are rated 4.5 of 5 on Google unlike any other provider. We are customerobsessed experts that love working together as a team. Our culture is built on collaboration fast and bold actions always caring about the customer first.

Your role in a team:

• Strategy Development: Define and implement a product strategy that drives user acquisition and growth aligned with business objectives.
• Roadmap Ownership: Develop and maintain a product roadmap focused on acquisition goals balancing shortterm wins with longterm strategic initiatives. Lead the quarterly planning of our acquisition squad and develop an aligned plan for the next 3 months within our crossfunctional set up with marketing and sales.
• Crossfunctional Collaboration: Partner with marketing sales data design research and engineering teams to build launch and iterate on acquisitionfocused products and features.
• Stakeholder Communication: Communicate progress insights and results to stakeholders providing transparency into the acquisition product roadmap and performance.
• DataDriven Decisions: Utilize data analytics to measure the effectiveness of acquisition strategies and continuously refine the approach based on performance metrics.
• Customer Insights: Empathize with our product industry and our customers by working closely with our research team to build acquisition strategies.
• A/B Testing: Contribute to the Design and of A/B tests to validate hypotheses and optimize product features for better user acquisition and conversion.
• Project Management: Lead the endtoend product development process for acquisitionrelated features from ideation to launch ensuring timely and highquality delivery while working closely with our engineers.
• Competitive Analysis: Monitor industry trends and competitor activities to identify opportunities and stay ahead in the market.

What you need to be successful:

• Experience: 35 years of experience in product management with a strong focus on user acquisition growth or related areas.
• Education: Bachelors degree in Business Marketing Computer Science or a related field is a plus.
• Technical Acumen: Strong understanding of digital marketing data analytics and the technical aspects of product development.
• Analytical Skills: Proficient in data analysis tools (e.g. Google Analytics Mixpanel) and comfortable making datadriven decisions.
• CustomerCentric: Passion for understanding and solving customer needs with a focus on creating seamless and engaging user experiences.
• Communication: Excellent verbal and written communication skills with the ability to convey complex ideas clearly and effectively to both technical and nontechnical audiences.
• Leadership: Proven ability to lead crossfunctional teams manage multiple stakeholders and drive projects to successful completion.
• Adaptability: Comfortable working in a dynamic environment with the ability to pivot quickly based on changing priorities or market conditions.
• ProblemSolving: Strong problemsolving skills with the ability to think creatively and strategically to overcome challenges.
• You are fluent in English German is a plus.
• You are located in Berlin.

Skills:

• Experience with customer acquisition in a B2C or B2B environment.
• Familiarity with growth hacking techniques and a strong interest in digital marketing.
• Experience working with agile methodologies and tools (e.g. Jira Trello).
• Strong communication skills and empathy to work closely with our stakeholder and our engineering team

Why dentolo

Salary & vacation

• Attractive fixed salary
• Staggered vacation days starting at 28 days ( holidays on December 24th and 31st)

Mobility & flexibility

• Choose between a free Swapfiets bike a BVG ticket (Umweltticket) or a Deutschlandticket subsidized by us
• Work remotely in Germany or hybrid in our office in Berlin Mitte/Prenzlauer Berg
• Work abroad in the EU for up to 60 days

Health

• Benefit from free coaching sessions with nilo.health our mental health tool
• Test our products yourself! Choose between dentolo petolo or vitolo

Development

• Training budget of 750 per year
• Regular (360 degree) feedback

And much more

• Legendary summer and winter parties
• Regular team events
• Many discounts on the corporate Benefits Platform

Sounds like the perfect job for you We look forward to receiving your application and getting to know you!

dentolo is an equal opportunity and diversity employer. We strive to create a friendly safe and welcoming environment for all our team members regardless of ethnicity gender gender identity and expression sexual orientation limitations and talents of any kind physical appearance social background marital status age or religion (or lack thereof).

When you apply we focus solely on your experience and motivation. You decide what additional information you want to disclose (photo marital status religion gender nationality etc.). We value and treat all applications equally.

Contact:

Valeriia Vasko

Tech Recruiter

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